Mary Katrantzou Lends her Digital Prints to Adidas
So many designer sportswear collaborations to keep up with, so little time! While Riccardo Tisci lends his lux vision to Nike and Solange Knowles launches her 'Girls of Blaze' Disc Collection for Puma, London based designer Mary Katrantzou will be teaming up with Adidas for a line of footwear and apparel. Recent partners of Adidas include Stella McCartney, Raf Simons, and currently Topshop, so Katrantzou is in good company.
Upon the announcement of the new collaboration, set to launch this November, the designer of digital printed dresses, 3-D embellished separates, and sharp silhouettes took to her Instagram to say, “When Adidas first approached me, I really took time to think about what I could offer that's different, what I could say through this collection that they haven't said before. I grew up, like so many other kids around the world, wearing Adidas sneakers and bringing my vision to such a global brand is a great challenge.”
Dirk Schoenberger, the global creative director of Adidas's sport style domain, expressed his excitement as well. “The collaboration between Adidas and Mary Katrantzou merges the exceptional talent of one of the most interesting designers of today and a company that embraces many different cultures from sports, pop music and fashion.I admire Mary's extraordinary sense of printing techniques, colours and silhouette that will bring another amazing new aesthetic to the Adidas Originals women's collection,” he told Vogue UK.
Based on the standout style aesthetic that Katrantzou has built her fashion empire off of, we'll be expecting bold colors, high quality materials, printed textiles and a focus on architectural form for her Adidas line. And with a celebrity following like hers, we won't be surprised to see Katrantzou's fans Rihanna, Jessica Alba and Anna dello Russo rocking her looks this fall.