Mascara Musts: 3 Lash Looks to Try


If eyes are the windows to the soul, it’s a smart idea to make a statement with them. A good mascara will do just that in all the right ways, enhancing any look by adding dimension and drama to the lashes that frame your pretty peepers.

On our radar right now is CoverGirl LashBlast Volume Mascara, a dazzling drugstore gem that’s transforming our look one lash at a time. LashBlast combines a flexible brush that adds volume with a unique mascara formula that work together to max out each and every lash.

Inspired by the beautiful eyes we spied on the best fall and winter 2014 runways, we’re using LashBlast to re-create three catwalk trends for ourselves. Which “look-at-me” lashes will you stand out in this season?

Fluttery and full
The voluminous, thick eyelashes on the runways of Rochas and Versace demanded attention. Get the same fully fanned-out effect in real life with LashBlast by placing the wand at the base of the lashes and wiggling from left to right as you pull through. Follow the same routine on your bottom lashes.

Doll-like lashes on the Prada and Gucci catwalks were reminiscent of ’60s-era looks. Top lashes should look as elongated as possible—a few quick strokes should bring them out well. Next, take advantage of LashBlast’s clump-free formula. The bottom lashes should appear piecey but not unpolished. Sweep the mascara from left to right to create a dramatically spaced-apart look. For an even more mod style, use CoverGirl Ink It! eyeliner to form a perfect cat eye across the upper lid.

Au naturel
Natural-looking beauty—enhanced by the right products, of course—is the hot trend of the season. For this style, use a mascara that’s smudge- and smear-proof to maintain a barely there appeal all day long. LashBlast’s dual-polymer system ensures a consistent look from morning through evening. For an even softer appearance, consider using the product in a shade of brown rather than black.