Michelle Phan Enters Makeup’s Major League


Everyone’s favorite YouTube beauty guru, Michelle Phan, has made it to the big leagues with a line of her very own that hit shelves today.

This is no small feat as Phan boasts 4.5 million YouTube subscribers and 785.1 million views on her channel, so her sway with beauty buffs is undeniable. Plus, she used her powers for good by turning to her legion of fans for input on the 250-product line called Em Michelle Phan backed by beauty bigwig L’Oréal.

Phan thought of the gripes she and her fellow cosmetics junkies have with different products and ensured the comprehensive line would be streamlined for ease and sensibility without losing any of her flair for fun. The palettes come with a depot tool to swap shades easily; the loose powder comes with a screen to help avoid spillage; and blush and bronzer come together in a combo.

In what’s sure to become a must-have for the holidays, she’s also offering a Life Palette with 24 eye shadows, four blushes, eight lip colors that come in six different collections to accommodate any occasion. The set will come with an empty travel palette to make packing easier.

She's only the second YouTube makeup artist to land such a big deal, following Lauren Luke (aka Panacea81) who debuted her line, Looks by Lauren Luke, with Sephora back in 2009.

With all of her new beauty treasures to play with, we can’t wait to see what amazing looks she’ll come up with next. Congrats Michelle!