Monique Lhullier Takes a Step with Ready to Wear

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Monique Lhullier is launching its very first ready to wear advertising campaign! This is the latest step in building up the design house—probably to remind customers they offer more than just bridal, but ready to wear as well.

“We felt it was time to present ready-to-wear campaign that would support our stores in L.A. and New York, which opened in October 2012, along with e-commerce, which we recently launched,” the brand’s CEO told Women’s Wear Daily. “We also want to support our retail partners: Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue and Barneys New York. By having a ready-to-wear campaign, we are able to further build the Monique Lhuillier brand.”

Sounds exciting, right? We’ll get our first peek at the initiative in the February and April issues of Vogue magazine.