'Mulberry:' The Book Makes its Debut

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Few brand's so perfectly capture the essence of British spirit and style quite like Mulberry. And to celebrate it 40th Anniversary, the iconic and iconoclastic design house is releasing Mulberry: The Book.The 480 page tome was conceptualized and directed by Mulberry brand director Georgia Fendley and is as quirky and creative as the house itself. Consider it a visual trip down memory lane. It features a behind the scenes tour of the brand's Somerset factory, access to the Mulberry team, shops, fashion shows, parties, and the planning that goes into it all and shots of collaborators like Edward Enninful, Sam McKnight, Pat McGrath and Tim Walker. The beautiful book also includes photos of celebrity friends and fans and models like Florence Welch, Alexa Chung, and Olivia Palermo. Mulberry will make the perfect addition to any coffee table and is a fun journey for true fashion followers.

Last Wednesday evening, lucky Londoners aptly feted Mulberry:The Book with a proper tea party at the brand's new Bond Street store. The vibrant story came to life in the boutique as guests took in the pretty pages while indulging in sweet treats. This is one book you'll want to own. Mulberry is currently available for $90 at Mulberry stores worldwide and at Mulberry.com.