Net-A-Porter Adds Beauty
Net-A-Porter is toasting to the start of spring by adding a new beauty section to the site.
Starting March 20th, the site offer The Quintessential Edit with skin, hair, makeup, and nail goodies to add to you arsenal from 3Lab, Aesop, James Read, Le Métier de Beauté, Sarah Chapman, Joya Ames Soeurs, Natura Bissé, Chantecaille, Ilia, and Beauty Works West.
But don’t expect it to become the next Sephora, plans are to keep the stock tight and roll out gradually with the fashion for a full head to toe look in one place. “The proposition is really where the beauty-meets-fashion aspect, and we see it as so symbiotic with the rest of the offerings, “ Net-A-Porter’s Alison Leohnis told Women’s Wear Daily. “As we’ve developed our content, beauty is such a big part of fashion.”
We can’t wait to click through their choices!