Net-A-Porter Turns Glossy with Porter
Today, retail e-luxury site, Net-A-Porter unveiled their much anticipated women’s print title, Porter.
Gisele Bündchen graces the cover, photographed by Inez van Lamsweerde and Vinoodh Matadin, and styled by Alex White. The glossy is accompanied by a digital version, a shoppable iPad app that has video, animation and 3D features that allows readers to scrapbook and share content.
The 300-page-spread boasts several fashion brands, regardless of if they are carried on the site or not, plus watches, jewelry, beauty, travel and culture. One of the sections at the front of the magazine, Art of Style, features an interview with Lanvin’s Alber Elbaz. We can expect to see stories on celebrities, fashion insiders and accomplished women, seen through a global lens. Given the fact that WWD is reporting that the book bills itself as a title with an international perspective, this makes perfect sense.
You won’t see Porter on your typical newsstands though, it will be distributed on the site, bookstores, some supermarkets, travel outlets and news agents.