Nordstrom Ups the Ante with Pinterest
We can’t even keep track of how many times we’ve seen something on Pinterest, wanted to purchase it, and couldn’t because we didn’t know where to buy it. #GLAMGirlProblems
Those worries might soon be over. Since March, Nordstorm has used data collected from Pinterest to determine which items are popular on the social media site then tagged them in store with the Pinterest logo. Smart, right? Hashtags, cards and clips bearing the Pinterest logo are affixed to heavily pinned women’s dresses, handbags, and shoes.
The retailer tested the pilot program in its Bellevue and Lynwood locations before rolling it out in 13 stores in the West Coast, Midwest and East Coast. What keeps this initiative from veering into Big Brother territory is that the each store determines how many items they would like to highlight.
“We don’t want this to be overly forced,” Bryan Galipeau, Nordstrom’s social media group manager told Women’s Wear Daily. “We want this to be an extension of what our salespeople already know. They love the fact that social is coming to their stores in a physical way, so they are compelled to have a good selection of items.”
We thought Nars shilling products through Pinterest was a big deal but Nordstrom just completely upped the ante with today’s news.
Oh, and are you following the Glam Network on Pinterest? Do so here.