Palermo has been named the brand’s creative director where she will add her signature touch to the brand and curate four makeup and nail collections to celebrate Ciaté’s foray into color cosmetics through spring 2016. Palermo’s preppy experimentation made her a must for the brand, working closely with the brand’s chief executive officer Charlotte Knight. “I’ve been involved with the colors, packaging, marketing, the formulas and working very closely with Charlotte to make sure that everything is to the detail of how I like it,” Palermo told Women's Wear Daily. “Everything is a learning process and educating yourself on beauty is different than fashion, but they both go hand in hand.”
The first collection will hit shelves in May and include new nail technology that strengthens nails without losing its pumped up pigments. As for the makeup, beauty buffs can expect suede textured eye shadows, a face compact, and a lipstick infused with a collagen boost and will arrive wrapped in metallic gold and textured leather for a little added edge.
With Palermo’s penchant for prints, we hope the brand will inspire a slew of chic nail art just in time for the summer!