Olivia Palermo Shops Century 21’s Newest Location

Who can resist a good deal? Olivia Palermo was recently spotted browsing through the racks at NYC's new Century 21. The Lincoln Square location is a five-story bargain hunters' paradise. With brands like Missoni, Jason Wu, Sergio Rossi, Celine, and more available at a deep discount, Palermo was pretty pleased with the selection. She is just one of the retailer's many fashionable fans; Kim Kardashian, Lindsay Lohan, Kristen Cavallari and Mario Lopez have all scored some incredible designer goods.

Century 21 opened it's new outpost at 1972 Broadway to celebrate its 50th anniversary, its other Manhattan location is in the Financial District.