Open Up at Vichy’s Eye Bar


Vichy’s looking to open everyone’s eyes to its newest creation, and you can have the chance to test-drive it yourself.

In celebration of its new LiftActiv Serum 10 Eyes & Lashes (the sequel to its award winning anti-aging facial serum), the brand is inviting Duane Reade customers in the Big Apple to come in for a personalized consultation with a skincare expert, a customized wider-eye look with the help of a makeup artist, plus a free brow shaping.

The serum itself has the same benefits as it older sister, but provides an instant lifting and illuminating effect to the area and nourishes lashes. We got to test-drive the serum last with some pretty surprising results.

So head over to the Duane Reade Midtown today (at 661 8th Ave.) or Downtown (at 52 E. 14th St.) between 4:00PM and 7:00PM EST to see for yourself!