OPI Says to Say It with a Swatch!


At some point when we were growing up, we all tried to come up with our own secret language. But OPI’s making the concept much more visual–much to our delight–with its new Color Chat App.

The brand transformed 26 cult classic shades into corresponding letters of the alphabet to beauty buffs to speak with the nail polish drops. Simply type your word or message on the keyboard and send it to whomever you’d like. The receiver simply has to swipe the swatch to reveal the message beyond the sequence of OPI-approved swatches. The result is a visual representation of how beautiful language can be, especially when shared. As the swatch “A” explained in the brand’s new video, “We are a new language for everyone, because color is the universal language.”

Our only question is: