Paperless Post Takes On J.Crew’s Aesthetic
J.Crew is putting aside its polished oxfords, trim trousers, lived-in tees and wearable shoes in exchange for an inspired Paperless Post collection of greeting cards, invitations and stationery. Extend your J.Crew allegiance beyond your wardrobe by using the cheeky and witty collection to keep in touch with family and friends. Though this is the first time J.Crew has ventured into the realm of stationary, fashion collaborations are nothing new for Paperless Post, having partnered with kate spade, Jack Spade, Jonathan Adler, Kelly Wearstler and Oscar de la Renta. Pricing begins at $.25 for digital, $1.00 for flat printing and $1.58 for fine printing. Founder and CEO of Paperless Post, James Hirschfeld, says, “The bright colors and smart copy are great for a host who knows when not to take themselves too seriously. What’s not to like about an expertly calligraphed quip?” Nothing, and we can’t wait to use these all summer long.