THE PARTY: Alexander Wang x H&M Launch
THE PLACE: Armory on the Hudson, Washington Heights, NYC
THE FARE: Bite-sized burgers, stadium-worthy hotdogs, popcorn, vodka knockouts, tequila cocktails, and, as always, champagne.
THE DEETS: Nineties R&B, an A-list roster, top models, Missy Elliot, and Wang-emblazoned neoprene collided for H&M’s most-anticipated designer collaboration to date. Wang unveiled his athletic-inspired diffusion at one of New York City’s most-celebrated sporting facilities, and inserted his all-black everything aesthetic in the arena with leather punching bags, trampolines, and boxing glove foam inserts—perfect for attendees who would compete for his enviable wears later in the evening.
Aside from the usual suspects (fashion bloggers like Leandra Medine and the Beckerman twins), Wang’s mainstream appeal drew in front-row speculation from Jessica Chastain, Mary J. Blige, Dakota Fanning, Solange, Justin Theroux, Natasha Lyonne, and Kate Mara. The star power didn’t stop there; it was evident on the racetrack-style runway where Joan Smalls, Tyson Beckford, and Karlie Kloss were sprinkled throughout to showcase Wang’s monochromatic, unisex, sporty styles.
As electrifying as it was for Wang to kick off his runway show with a Fuerza Bruta-style acrobatic spectacle, it was equally-as-exciting for guests to scurry backstage and shop his H&M collection three weeks before it hits stores. The WANG neoprene sweatshirt was an easy favorite, and nearly sold out after the first few waves of shoppers (including Beyoncé’s stylist Ty Hunter). This dress, $149, was also popular; most bought it in both color ways. There were no exclusive discounts, as expected, but that didn’t stop shoppers from spending hundreds on their finds—arctic-worthy outerwear was a top buy amongst men, one of the most expensive running a smooth $349.
For the grand finale, Missy Elliott set the party ablaze performing hits like “Get Ur Freak On,” “Work It,” “One Minute Man,” and “Lose Control,” which incited Wang to flex his moves on stage. In short, it was a knockout!