THE PARTY: The Boots Beauty Experience
THE FARE: British Beef and Onions, Cheese and Onion Tarts, and more fare from across the pond.
THE DEETS: Boots staged a takeover of Duane Reade’s Flagship , complete with royal guards to guide editors through the many stations of the brand’s latest launches. As guests sipped and supped on UK-inspired fare, they could get shade matched for No 7’s Lift & Luminate Foundation, slather on the new Boots Botanics beauty buys, like the All Bright Radiance Balm, and receive a lip touch up with the new Shine & Tint Lip Gloss Stains.
But that wasn’t all: editors later made their way across the street to the pub for an acoustic set from Marina & the Diamonds. Songstress Marina Diamandis grew up next to a Boots and with the apothecary, and even used to wear the brand’s Moisture Drench Lip Color in Glam (natch). She gave the crowd a taste of her new album Froot with “Forget” and “Froot.” Consider the takeover mission accomplished!