Party Report: Ella Moss Opens A San Francisco Treat


The Party:LA-based fashion brand Ella Moss threw an opening party for its first San Francisco location.

The Place:Ella Moss scored a gorgeous 2,500 square foot space on SF's ultra trendy Fillmore Street, complete with floor-to-ceiling windows, gorgeous detailing, and vintage charm.

The Deets: On November 15th, San Francisco's style influencers and fashion industry leaders were invited to fall in love with Ella Moss's first ever Bay Area boutique, located on the street-to-be-right-now, Fillmore. Hosted by Ella Moss founder, Pamella Protzel-Scott and Crystal Palecek of Rue Magazine, the elegant yet whimsical evening featured cocktails and music, fashion and friends, and in theme with the line's ultra-feminine look, gorgeous floral displays and blossom wreath creations from the incredibly chic Studio Choo flower shop.

The store's opening also unveiled the brand's holiday collection, along with a sneak peek at the Ella Moss resort line. While shimmering party dresses, luxe tops, and statement making outerwear got us excited for the upcoming season, though Ella Moss's sequined slouchy trousers really hit it home.