Party Report: Pharrell Makes Underwater Denim with G-Star and Bionic Yarn


THE PARTY: Turning Ocean Plastic Into Denim with G-Star RAW and Bionic Yarn

THE PLACE: The Museum of Natural History, Milstein Hall of Ocean Life

THE DEETS: Pharrell Williams, Creative Director of Bionic Yarn, announced a long-term collaboration between denim brand G-Star RAW and Bionic Yarn that will innovate denim. The new collection will feature denim made from recycled materials from the ocean and will hit stores in August.

To kick off the eco-friendly collaboration, Williams held a press conference followed by a cocktail party at the Museum of Natural History. Not only was the room filled with the likes of Tyson Beckford, Adrienne Bailon, Joe Jonas and June Ambrose, but with the museum’s own underwater exhibit. While drinks were had and hors d’oeuvres were passed, the enormous whale suspended from the ceiling served as a reminder that this new venture uses fashion as a way to benefit wildlife. @PharrellHat’s off to denim making a difference.