The Party: Polo Ralph Lauren’s 4D Holographic Spring 15 Event
The Place: Cherry Hill Lawn on the west side of Central Park
The Deets: To celebrate the grand opening of the Polo flagship store on Fifth Avenue and present the Polo Spring 15 collection, Ralph Lauren threw a revolutionary event which fused fashion, art, and technology. In one of the most innovative events we’ve encountered, the collection was projected on a 60 foot tall water screen over Central Park. The holographic presentation of the Spring 15 collection mixed live-action movement with CG animation and included a short film featuring models visiting iconic New York locations.
“I really wanted to do something big for the new Polo Women’s brand ¬— something set in the city — that felt modern. We returned to Central Park, a place I love, and captured the spirit of Polo with a truly innovative mix of fashion and technology,” said Ralph Lauren.
Fashion’s finest gathered on the lawn, a crowd which includedAnna Wintour, Steven Kolb, Kendall Jenner, Ciara, and Rachel Zoe. Mr. Lauren, who started his namesake company almost 50 years ago, was there to see a larger-than-life version of himself digitally dance across the water. A public showing of the 4D event is planned in the same location Tuesday at 9 p.m.