THE PARTY: The Launch of Prabal Gurung's Target Collaboration
THE PLACE: Pier 57
THE DEETS: A Target bullseye marked the spot Wednesday night on the West Side Highway - a beacon of light signaling the destination for a carnival of fun to celebrate the launch of Prabal Gurung's Target collaboration. As guests walked in through the long hallway bordered by neon light runners, the glow of rides and fun grew stronger. Inside, fashion revelers were welcomed to a night of fun on Fashion Week eve, complete with a merry go round, snacks from food trucks like Rickshaw Dumplings and the Treats Truck, and a surprise performance by Ne-Yo. Early in the evening, a line snaked around the perimeter party as fashion insiders waited their turn to shop Gurung's floral collection, anxious to snap up strappy heels and perfect spring dresses. Sprinkled among editors and fashion writers, we spotted a few of the designer's fave gals (Elizabeth Olsen, Rashida Jones, Carey Mulligan) clad in his latest creations, including his muse of the moment, Olivia Thirlby!