Penelope Cruz Lends Her Unpinning Aesthetic to Agent Provocateur

Agent Provocateur has long been a delicious indulgance when it comes to underpinnings, but the brand is about to receive a bit of extra awareness and reach, thanks to their latest project.

What began as a campaign starring Penélope Cruz quickly transformed into a close relationship, design inspiration, and new collection! Cruz her sister Monica are partnering with Agent Provocateur on its first diffusion line, which will be called L’Agent. The collaboration is set to include a total of 15 styles, from bras to corsets and thongs to briefs.

“It is so exciting for me and Monica to embark on this new adventure,” said Cruz. “We have always been huge fans of Agent Provocateur and both of us are very much looking forward to this long-term collaboration. We feel extremely happy to become part of this great team.”

The new diffusion line will be available on August 1st through retailers worldwide. The average price for pieces from the collection will be around $64.