The milliner’s collection will hit shelves in April 2015, and focus on makeup musts that “enhance the features” without being afraid of color. “There’s a transformative aspect to makeup that is similar to wearing hats or clothes,” he told Women’s Wear Daily.
The collection pulls from Treacy’s archives to comprise three facets of the collection: metallic, from an Art Deco-inspired headpiece; colorful, from a pink, feathered headpiece; and gothic, from a black lace face mask. Though the full product details are under wraps, beauty buffs can expect two highlighter powders, three lipsticks, two Pro Longwear Paint Pots, three Fluidline eyeliners, and mascara. Treacy gave a few hints on the hues he had in mind, describing one of the eye color palettes as “Turner-esque” and another invoking “a night out in Santorini.”
Treacy also worked closely with the brand on the campaign shot by Sølve Sundsbø showing the parallels between his works and MAC’s magic. “Fashion has become entertainment,” he explained. “We’re all in the same business—MAC makes images with makeup, I make images with hats, and we line in a world of fashion imagery. I draw, so to me, makeup is a tool for the face that can chance your life, change your day.”