Practice Safe Sun with J.Crew’s Smart Sun Campaign


Now that we have a few trips to the beach under our belt this season, we’ve got our beach bag packing list down to a science. The first item is always sunscreen, but sometimes that’s just not enough to protect against the strong summer rays. As we seek out serious sun protection, J.Crew’s Smart Sun Campaign is fueling our efforts to stay safe and remain stylish at the beach.

July is UV Safety Month, and the retailer launched a new campaign (with Instagram hashtag #JCrewSmartSun, natch) to encourage beach goers to share how they are staying safe while frolicking in the sun. J.Crew will donate $1 to the Skin Cancer Foundation and the Melanoma Research Alliance every time the hashtag is used.

Whether you’re hitting the waves or just lounging, be sure to slather on the sunscreen, throw on your awesome J.Crew rashguards and Instagram it all until your iPhone overheats. Ready. Set. Hashtag.