Preserving the Beauty of Our Heritage from the Inside Out


My beauty story starts young. From admiring the dense, deep curls of my grandmother and the at-home olive oil treatment she conditioned them with weekly. To my mother, who, a sucker for skin care, opted for cleansers and creams that left a flawless complexion, coupled with her favorite ruby-red lipstick. Now, I carry on their beauty legacies, integrated with my own distinct, prime and primp routine.

Often, and especially when visiting my grandmother and mother at home, that tradition continues with a trip to Wal-Mart's beauty aisle. It's there that I find conditioners laced with enough moisture to hydrate and fortify my thick, coarse, sometimes unruly mane, like Cantu Shea Butter Leave-in Conditioning Repair Cream. It's there that I'm greeted by a variety of lipstick, eyeshadow, and blush shades that complement my skin tone, which neither fair nor olive nor dark, is as delicate and faceted as my rich heritage. It’s there that I stock my beauty arsenal with the lotions and potions, like Tree Hut Almond & Honey Body Butter, that put my best self forward, all at affordable, everyday-low prices.

For generations, Wal-Mart has catered to African-American beauty buffs, who, like me, go the extra mile to find formulas that preserve our beauty: Shea Moisture organic soaps that heal and hydrate the skin; Evolve satin hair wraps that protect our salon styles; Crème of Nature Perfect Edges that keeps flyaways under control; Milani Color statement lipsticks that do all the talking; Nature’s Bounty Hair, Skin & Nails vitamins that enhance us on a level that is deeper than skin deep. After all, beauty shines brightest from the inside-out.

What’s your beauty story? If it’s one you can’t yet tell, make a visit to Wal-Mart and start preserving your own tale.