Rag & Bone Trades The Runway for Mix Media
If there’s anything Rag & Bone isn’t, it’s traditional, and come Spring 2015, the brand is planning to embrace that notion fully. Instead of sending 6-foot-tall models down a runway lined with top editors and A-listers during Fashion Week, design duo Marcus Wainwright and David Neville are opting to create a portrait series.
Mixed-media art projects are nothing new for this fashion house. The brand has been working with United Visual Artists for the past three seasons to create imagery around its shows: it used high-speed cameras to capture models’ movements for Fall 2013, moving mirrors for Spring 2014 and photographs of the models that were projected behind them as they walked the runway for Fall 2014.
So, what, you might ask, could we possibly have to look forward to come Spring 2015? According to Wainwright himself, “For Spring ’15, our instinct was to challenge traditional ways to present a collection and instead of a show or going down the traditional fashion photography route, we envisioned a cool and elevated portrait series. The cast is pretty different but that was the point; to create striking portraits which really reflect and celebrate each person’s individual spirit and style and in the imagery you can see that everyone owns their look.”
Shot on film by British portrait photographer Andreas Laszlo Konrath, the portraits will include NBA star Carmelo Anthony, photographer Glen Luchford, tattoo artist Alex McWatt and female model Camille Rowe.
Naturally, we have questions: Where will be able to view this masterpiece? When will it debut? How is this approach to presenting a collection of clothing going to change the Fashion Week scene? And, of course, will a film truly let our beloved Rag & Bone clothing take center stage and allow us to appreciate them for all they’re worth? We might have to wait until July to find out, but we’re betting yes.