Ralph Lauren’s Pink Pony Campaign
To celebrate the 10th Anniversary of Ralph Lauren's Pink Pony initiative, the brand decided to gather up some of the most influential new media voices to unite against cancer. Polo enlisted 100 bloggers to sport a Pink Pony polo for the cause. GlamChic was honored to participate in the initiative alongside Bag Snob, Temptalia, Fashionista,Fashion.Style.Beauty., and dozens more of of our favorite sites.
Ralph Lauren has been at the forefront of the digital frontier for quite some time now, so it's no surprise then that they would utilize bloggers in such an innovative way. “We've been in business for over 45 years and we started RalphLauren.com 10 years ago,” said David Lauren, who is the company's senior vice president of advertising, marketing and corporate communications. “We're celebrating both anniversaries so it was time to put them together–there is nothing as powerful as the internet.”
Though according to David the Pink Pony polo tee is the most popular Pink Pony product, here are a few other amazing ways to support the cause: