Rebecca Minkoff Hints at Rock 'n Roll Flavor For Fall

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Rebecca Minkoff has made her way to the west coast with the official launch of her latest retail store, a window-front beauty on the trendy Fillmore Street of San Francisco. Boldly hued purse lined shelves, racks filled with the RM resort collection, and an interactive style wall towards the back of the shop served as the backdrop for a very vibrant opening party, where we caught up with Minkoff in time for her upcoming February fashion week show.

Happy 2015! Any fashion resolutions for the new year? 
I'm trying hard not to be as casual this year. I wake up every morning and try a little harder.

How about on the beauty front? My beauty routine when I don't need to get made up is already pretty low key so I don't have any beauty resolutions. Just extra moisturizer to keep really moisturized skin.

What was the inspiration behind opening up your latest store on Fillmore Street here in San Francisco? I loved the vibe of the block. I love the other stores we were going to be accompanied with and i just had a feeling that this was going to be a place that you don't just want to go to to shop but to spend the day at.

Anything that we can look forward to for your upcoming fall 2015 show? Rock 'n roll. Just rock 'n roll!

What type of looks are you looking forward to wearing in the upcoming season? I really love the bohemian feeling that everything is having for spring. We did a lot of long flowing dresses and relaxed but luxurious looks. I am excited for it to be warm enough to wear them.