Rebecca Minkoff & Nordstorm Are Looking for You on Tumblr


Rebecca Minkoff is once again proving her digital savvy by taking to Tumblr to find the next big artist, model, and photographer!

Fresh off of launching a denim line, a limited edition Nivea lip care cap, and a soon-to-be brick-and-mortar store, Minkoff is looking for a graphic artist to create a T-shirt and tote design plus a model to wear the winning T-shirt in a fashion campaign shot by the winning photographer. Isn’t that awesome? The T-shirt will be featured in Minkoff’s Spring 2014 runway show and sold the same day in Nordstrom stores nationwide and on The winners will receive a cash prize as well as the opportunity to work with the designer.

“My main purpose in doing this contest is to give Tumblr a voice and an opportunity to be discovered,” the creator of the popular Morning After Clutch said in a press release. “I am also excited by the opportunity of providing my customers the exciting, groundbreaking initiative of buying my product the same day they see it on the runway; this is really groundbreaking!”

We’ll say so! Could this be the shift to seasonless fashion we predicted was on its way?

Aspiring talent can email submission to now through July 25th. Minkoff and her fellow judges, David Karp (Founder/CEO of Tumblr) and Jeffrey Kalinsky (Executive Vice President of Designer Merchandising for Nordstrom) will announce the winners on July 30th.