Ride Into Fall with Winona and Rag & Bone


Winona Ryder is the face of Rag & Bone's Fall 2014 campaign. Photographer Glen Luchford shot the actress at Coney Island in the super sleek black and white ad.

“To us, Winona Ryder is a bona-fide icon,” said Marcus Wainwright, managing partner of Rag & Bone. One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star.”

Rag & Bone would want such a cool actress; after all, this is the brand that bucks tradition, opting to forgo a runway show to present their Spring 2015 collection. “For Spring ’15, our instinct was to challenge traditional ways to present a collection and instead of a show or going down the traditional fashion photography route, we envisioned a cool and elevated portrait series,” Wainwright said at the beginning of June.

If Ryder's ad is any indication of what's to come for Spring 2015, we're in for a treat!

She has a “beautiful, timeless quality,” Wainwright said of the actress. We think the same of this ad.