Rihanna Replaces Megan Fox as the Face of Emporio Armani Underwear

definitely isn't afraid to strip down to her skivvies. The artist, who often performs in little more than a bra and panties, has been named the new face of Emorio Armani Underwear and Armani Jeans. She replaces Megan Fox and follows in the footsteps of fellow fashionphile Victoria Beckham, who starred in ads alongside her handsome hubby David.

The Fall/Winter 2011 campaign, which was shot on location in New York, will launch worldwide in September.