According to Women’s Wear Daily, her sultry ads for Rogue are being removed from child-friendly areas in the U.K. The controversy stemmed from a single complaint regarding the placement of the ad on elevator doors in a mall. The British Advertising Standards Authority ruled the image “sexually suggestive.”
The ad was also accused of being degrading to women, but the ASA deemed that the ad placed the Unapologetic star “in a position of power,” concluding “the ad was unlikely to be demeaning to women or cause serious or widespread offense.” The organization will now work closely with the media owner to ensure proper placement. “It’s not an outright ban, but it’s about placing [the advert] a bit more sensitively,” the spokesman said.
Rihanna's far from the first to be banned for a provocative fragrance campaign. Eva Mendes stirred up trouble back in 2008 when her campaign for Calvin Klein's Secret Obsession was pulled from the small screens due to a flash of nipple in the TV clip. But it had nothing on Sophie Dahl for Yves Saint Laurent! In 2000 Tom Ford featured the model in just a pair of strappy heels and sparkling baubles for the Opium ads, which garnered a record of 948 complaints to the ASA.
Regardless, this bit of scandal seems like just another day in the life of our girl Riri.