Rooney Mara Is the Face of Calvin Klein’s Newest Scent


Rooney Mara is transforming from the toast of fashion to the face of beauty as the new spokeswoman of Calvin Klein’s new scent, Downtown.

The Side Effects star will explore her own world that breaks away from the expected for the TV and print campaign, which will be shot by The Girl With the Dragon Tattoo director David Fincher and Jean-Baptiste Mondino, respectively. Mara was excited to become part of the Calvin Klein family that includes recent beauties like Diane Kruger, Scarlett Johansson, Lara Stone, and Daphne Groeneveld.

“It’s an honor to be part of a brand with such a legacy of groundbreaking advertising,” she told Women’s Wear Daily. “The Downtown fragrance holds true to the chic, confident, and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership.”

How? The perfume itself boasts notes of Italian cedrat, an inedible citrus fruit, bergamot, Tunisian neroli, green pear, and watery plum on top; a heart of pink peppercorn, violet leaf, and gardenia petals, and a base of Texan cedarwood, incense, vetiver, and velvet musks. The floral woody fragrance is perfect for the downtown girl, feminine but with a sharp edge!

Available in September at major retailers for $19.00-$65.00.