Rooney Mara Makes Downtown’s Grit Glamorous


After becoming a part of the Calvin Klein fragrance family, Rooney Mara has reunited with Girl with the Dragon Tattoo director David Fincher for her first Downtown commercial.

The video features the star on-set and on the subway, picking up coffee and posing in front of one of many of the Big Apple’s iconic bridges, standing in the rain and driving away from the paparazzi — all to the tune of The Yeah, Yeah, Yeahs' “Runaway.” Given Fincher’s penchant for pairing hauntingly appropriate music (please listen the theatrical trailer to The Social Network) to his work, the soundtrack, the scene, and star come together perfectly to create the gritty meets glamorous atmosphere of the upcoming scent.

It’s only adding to our anticipation to get a whiff of the scent itself! If you don’t want to wait until September to get your hands on a bottle, Downtown is available for pre-sale at for $27-$80.

Haven't seen the commercial yet? Check out the video below: