Sam Edelman Gets Sporty with New Apparel
Sam & Libby Edelman are getting sporty! The duo behind shoe brand Sam Edelman are launching sportswear, Women’s Wear Daily reports. The brand will begin offering women’s wear pieces for Fall 2014 that arrive in stores next February.
“Apparel is the cornerstone of our expanding lifestyle presentation,” Sam told WWD. “The goal has always been to dress the ‘Sam Girl’ head-to-toe in my designs, and now it’s a reality.”
Sam Edelman has come a long way from designing the ballet flat he was famous for in the ‘90s, and is looking to young fashionistas with his new foray. “She’s a girl who’s very aspirational, living on Instagram, Facebook and tweeting and likes to share what she’s finding,” Sam’s wife and muse, Libby, told the trade. “She knows what’s out there. We’re going to give her great fashion looks and items that speak to those aspirational ideas.”
Fashion-forward looks in the form of tops, sweaters, bottoms, dresses, and jackets with a similar aesthetic to the brand’s shoes manufactured by Kellwood Company. Initially, the sportswear will launch in the U.S first wherever Sam Edelman shoes are sold, the brand’s retail stores, and on samedelman.com.
Are you excited? Because we are!