Sephora Revamps Times Square Space


Times Square was packed more than usual during this time of year as Rose Byrne cut the ribbon on the newly restored Sephora on Wednesday. The beauty destination that sits in the heart of the crossroads of the world has a brand new layout that invites you in with a two rows of makeup chairs that associates can hold consultations with shoppers. The color cosmetics received an upgrade as luxury brands Dolce & Gabbana and Armani hit the shelves. What to snag those amazing nail art trends that are all over Instagram? The revamped nail bar now features trend station equipped with iPads to take you through the look as well as give color suggestions. Forget about about digging through cups to find the right brush with the new Brush Bar they installed to see them all at once. The Carisonic made a splash with a full wall in the skincare section where advisors can help you choose the right brush for your skin type. Searching for the right scent for you? You can now take the retailer’s fragrance finder quiz in store and pick up your new scent in a snap!

To celebrate the revived location, YouTube sensation Michelle Phan took over today, showing shoppers how to achieve Betty Boop-worthy lashes with the help of Lancôme Hypnôse Star Mascara. Plus there’s more set for tomorrow as the first 100 shoppers will walk away with a $100 gift card and a lush lash makeover from Too Face’s Better Than False Lashes. We can’t wait to head back to swatch and shop to our heart’s content!