Sephora Sets Up a Soiree at Coachella


Sephora is stepping out from behind the beauty counter to party in the desert.

As the exclusive beauty sponsor of Coachella, the retailer will host the Sephora Collection Beauty Studio for both weekends where festival revelers can not only escape the heat, but recharge their phones and get primped to perfection with the retailer’s collection of beauty booty. Inside the tent, nine beauty stations armed with a legion of Sephora Pro and Sephora collection makeup artists will be on hand for beauty buffs and performers to play with pigments. Each visitor will receive a free hair tie, while VIB and VIB Rouge members can fast track their access to the tent and services if they’re in a rush. Plus, there will be a photobooth, sponsored by Beauty Board, to capture all of the fun and put it on display.

Even if you can’t make it out to Palm Springs, you can still get in on the fun by following #SephoraCoachella to see who stops by the tents!