Set Your Sights on Destination Iman

Coco Rocha and Iman

When you're a supermodel like Iman, you're a destination all on your own. However in today's digital world, personal presence isn't the only important aspect. Thus, enter Destination Iman – an online home embodying the epic beauty. A mix of style, industry influences, and Iman's own cultivated empire, the site serves to give Iman a location to house all her passions, as well as vested interests. In celebration of her new online magazine, the legendary beauty hosted a party at the Dream Hotel's Electric Room to officially launch her new site, bringing together friends, collaborators, and fashion revelers.

Fresh from her own special evening the night before – announcing her new role as one of the two hosts of MTV's House of Style – Joan Smalls joined a model entourage lending their leggy appreciation for the super. Karen Elson, Coco Rocha, Padma Lakshmi, and Kenza Fourati joined industry insiders including Edward Enninful, Rachel Roy, Chris Benz, Rachel Zoe, Brian Atwood for a night of all things Iman. While Instagramming her heart away, the supermodel flitted around in Rachel Zoe heels and a leather meets bondage dress that was all too fitting of the season's trends.

Joan Smalls and Iman

Brian Atwood, Iman, Rachel Roy, and Carlos Mota

Edward Enninful, Iman, Karen Elson, Stephen Gan