She’s Born With It: Gigi Hadid Is Maybelline’s Newest Face

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Gigi Hadid’s latest snaps are moving from the beauty counters at department stores to the drugstore beauty aisle, as she takes on another role: the new brand ambassador for Maybelline.

Hadid joins Jourdan Dunn, Adriana Lima, and more as part of Maybelline's Spring 2015 campaign. Judging by the latest snaps from the ads, she’s likely to be the face of the brand's latest lip color innovation. The new beauty gig was a dream for the young model who grew up with the brand. “Being a Maybelline New York spokesperson means more to me than anyone can imagine; it doesn’t seem real!” she said in a statement. “It’s the most incredible feeling and is a dream come true. “

It’s another stepping stone for the sultry style star. She’s been Tom Ford’s go-to beauty girl since Fall 2014, even posing nude for the designer’s Velvet Orchid fragrance ads. Congrats, Gigi!