Shu Uermura Shows the Art of Volume Making


As most glam girls on the go are constantly looking for ways maximize their blow-outs, namely keeping the volume turned up as the days go by. Shu Uemura's newest styler, Art of Hair Volume Maker has quickly become a cult favorite by taking a more dry approach to volume. To celebrate its success, Shu Uermura has created a fun video showing three different styles that can easily be achieved after using the powdered volumizing brush: a mod up-do, an edgy side pony, and a chic side chignon.

Sounds good, right? Before you can recreate those styles, be sure to apply the Art of Hair Volume Maker by clicking the button on the bottom to the roots of your hair and then massage your mane with your fingers to activate the product. Don't be shy, the more you use, the bigger your hair will be, and you're ready to recreate the looks here!