Smashbox Joins The Bling Ring


Smashbox is hanging around with the wrong crowd, but for all the right reasons!

The beauty brand is marking its partnership with Sofia Coppola with a limited edition kit for her new film that has everyone talking, The Bling Ring.

Inspired by the L.A. high-life explored in the film as well as girls on Instagram, the Smashbox ? The Bling Ring collection taps into everyone’s inner bad girl with smoky up-all-night-eyes and plush pink pouts. The kit come with a croc-embossed wristlet filled with the brand’s Photo Finish Primer, Photo Op Eye Brightening Mascara, O-Plump Intuitive Lip Plumper, eyeliner, and lipstick.

The Bling Ring makeup artist Roz Music looked to the photo-sharing app to find real party girls. “I wasn’t looking for the good-girl look,” she said. “I was purposely looking for the girls who were maybe being a little suggestive, maybe smoking something they shouldn’t be…”

To celebrate the partnership, Smashbox will send a lucky winner and their plus one to explore the L.A. scene at the movie’s premiere and after party on June 4th. Plus 25 bags will be filled with swag from the beauty brand and from the film will be up for grabs on their Facebook page. Good luck!