Park joins the ranks of other mega models to represent the iconic beauty brand, including Karlie Kloss, Lara Stone, and Doutzen Kroes. The brand made it personal by broadcasting the big news on her birthday with Park sharing a snap on Instagram wearing the brand’s #WorthIt hashtag tee. “I really couldn’t ask for a better present. I like that they really take pride in their spokespeople,” she told Style.com. “They have a personal relationship with all the people that they choose to represent the brand. I mean, to be alongside Jennifer Lopez, Lara Stone, Doutzen [Kroes]—not too shabby.”
It’s a big deal for both parties, as it’s not only her second beauty deal in less than a year, but she’s also the first Asian-American face of L’Oréal Paris. “It’s such an honor, but I also think the world is getting smaller and the globalization of commerce is influencing industries like beauty and fashion,” she said. “So to be the first to represent a global brand is a huge honor. But I don’t want to be just that one thing; I want to be the global ambassador.”
Congrats, Soo Joo, and happy birthday!