Soo Joo Park is Redken’s Newest Mane Muse

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Redken is ramping up its roster of fresh faces and magnificent manes with the addition of mega model Soo Joo Park.

The haircare brand announced that the Korean beauty will be the ambassador of its Extreme line, which focus on strengthening and repairing very damaged strands. “In 2015, Soo Joo will take her hair to new lengths in an exciting innovation from the Extreme haircare line!” the brand revealed on its Facebook page. Redken marks Park’s first beauty campaign and follows close behind Lea T., who was announced as a face of the brand just last month!

Fashionistas will note that Park is already a street style star, but she regularly stomps the runway with Chanel, DKNY, and Moschino. Plus, she’s graced the pages of CR Fashion Book, Lucky, and Vogue Japan and China before she snipped her strands exclusively for Vogue.com.

With her signature blonde strands, she’s already become a big fan of the hair care essentials she’ll represent. As she said in an Instagram snap announcing her new role, “It's really done wonders for me!”