Style Scoop: AG’s New #whatmovesme Campaign, Flats For Fashion Week and Custom Illesteva Sunglasses, To Boot


AG Jeans took to Tumblr to announce its new campaign, #whatmovesme, around a new denim collection called Contour 360. The Tumblr showcases a group of 15 influencers, including Meatball Shop co-founder Dan Holzman, Fohr Card co-founder James Nord and florist Eric Buterbaugh, each of whom appears in a video. AG even put the jeans on ballerinas to show just how stretchy they are—and it makes for a gorgeous video that you should probably watch. [Tumblr]

That Birkenstocks will rule the streets come Fashion Week is a given. But just because you might not want to give into this trend doesn’t mean you have to suffer in heels all week. Let’s make NYFW Spring 2015 the season of the flat shoe—after all, there are so many to choose from—and give our tired tootsies a bit of a break. [Fashionista]

They’re the sunglasses seen round the world—and now, you can customize them. Illesteva, the Italian luxury eyewear brand beloved by Beyoncé, Cara Delevingne and Katy Perry, specializes in incredibly cool sunglasses with color-tinted lenses and a painfully chic shape. While we pretty much love every style the brand already offers, we’re taking matters into our own hands and creating our very own. Can you say “Fashion Week Staple?” [InStyle]

Christopher Bailey, Burberry’s CEO and creative director, just sold £5 million—about $8.6 million—of his shares in the company. What does this mean, exactly? No one can be quite sure, but it doesn’t necessarily indicate a departure or lack of confidence in the house. There’s plenty more where that came from—Bailey retains 303,110 shares (worth a total of £4.37 million) in the house. Stay tuned for updates. [The Cut]

Shopping on the go is just becoming easier and easier. Universal shopping carts are definitely becoming a thing, as they aggregate all your picks to one place, no matter where you’re buying from. Sites and apps that are getting involved are Lyst, Keep, Two Tap and Cosmic Cart, and while it’s a little early to tell which ones will survive and just how this concept will take hold, keep them on your radar. [Fashionista]