Style Scoop: Alexa Chung Is A Tommy Girl, Guess Heads To Japan For the Holidays, You Can Find Marc Jacobs On Grindr

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Tommy Hilfiger tapped author, model and TV host Alexa Chung to be his brand's guest editor for fall. “Alexa is the definition of an ‘It’ girl—she’s cool, witty, smart and has a great sense of style,” said the designer. Today, the brand launches a program where Chung reveals her favorite looks and style essentials in Tommy Hilfiger stores and on tommy.com/alexachung. She’ll select new merchandise every month through January. [Women’s Wear Daily]

Guess is headed east for a holiday adventure in Japan. Models Megan Williams and Karmay Ngai were photographed sword-fighting and rickshaw-ing in front of some of Japan’s most beautiful natural sites by photographer Chen Man. They do this, of course, while sporting mini dresses and glittery jumpsuits. The ads will run in the Novermber issues of V, DuJour, i-D, Paper, Los Angeles and more. [Women’s Wear Daily]

There’s a chance you’ve seen Marc Jacobs on Grindr, the designer revealed to Paper editorial director Mickey Boardman. He has nothing to hide. Jacobs also revealed that it was a tad difficult for him to watch Nicolas Ghesquière’s first Louis Vuitton show. He said “I really admire [Ghesquière] and I have really great respect for him. I think they wanted a change, and I think the change they made is really good. It would be worse if somebody was doing a similar thing to me. But Nicolas does his thing…” [Fashionista]

Tory Burch celebrated the launch of her book Tory Burch: In Color with a posh celebration at Salon94, a townhouse on Manhattan’s Upper East Side (with the help of Anna Wintour, no less). She wore an oxblood dress by Dolce & Gabbana but revealed that orange is the color that best represents her—though we might have been able to guess that. [Vogue]

Gap will unveil the #DressNormal project in Brooklyn on Friday, October 10. The brand hopes to bring to life what it means to “dress normal” via a five city mobile, shoppable exhibition, showcasing original photography by local artists. The #DressNormal Project started in Los Angeles and traveled through Seattle, Chicago, Atlanta and will end in Brooklyn. The exhibition draws upon content creators from Brooklyn to create a gallery exhibition representative of the city. [Glam Inbox]