Style Scoop: Amanda Seyfried Lands Givenchy Campaign, Coco Rocha Blogs on Fashion Biz, Tommy Hilfiger is Surfer Chic


Liv Tyler's designer shoes have been filled by Amanda Seyfried at the house of Givenchy. The Les Miserables star, who wore Givenchy at the Golden Globes and Vanity Fair Oscars party, is slated to make her campaign debut for the label this October. [GlamBlush]

We all know—and love—Coco Rocha for her candid talk when it comes to the world of modeling. And now, the on-screen mentor is blogging about it. The Longchamp ambassador teamed up with Model Alliance and Fashionista to offer her advice on the competitive industry and bring to light the ups and downs of the covetable role. [Model Alliance]

Tommy Hilfiger is bringing a little west-coast flavor to his eponymous east-coast brand. The designer partnered with the Art Production Fund to create a Surf Shack capsule with swimwear, clothing, accessories, and limited-edition surf boards to make packing for that tropical locale a breeze. [ELLE]

Givenchy and Vivienne Westwood aren't the only houses spending a night at the ballet. Joseph Altuzarra has been commissioned by the New York City Ballet for costumes that will debut during its spring gala on May 8th. A press release for the pas de deuxproduction says the looks were inspired by “ease, nonchalance and playfulness.” [Vogue UK]

Ready, set, SWIPE. Victoria's Secret is rolling out its Angel Credit Cards this month and called on none other than brand face Adriana Lima to introduce the incentives-laced program to the masses. [Victoria's Secret]

A Beyoncé-inspired, Bootylicious denim wardrobe is now in reach for Bloomingdale's customers. The department store has debuted scanning stations that can survey a customer's body and recommend jeans that would best complement his or her body type. [WWD]

Speaking of denim, Paige Premium Denim is the latest brand to be swept up in the Net-A-Porter capsule craze. The SoCal debuted its Spring 2013 collection on the e-tailer with two exclusive styles that will only be made available to members of the site. Prices for the entire collection and the limited-edition jeans will run from $199-$239. [GLAM Inbox]