Style Scoop: Audrey Hepburn’s Granddaughter Poses for Harper’s Bazaar, Carolina Herrera Gets Techy, ModCloth Takes a Photoshop Pledge

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Make no mistake—that’s not Audrey Hepburn on the cover of the September issue of Harper’s Bazaar US. In fact, it’s her lookalike granddaughter, Emma Ferrer, posing for her very first photo shoot. The elegant and regal Ferrer channels her iconic relative, and recalls a specific memory when asked about her: “I remember seeing a photo of her jumping on a trampoline—I believe this was before I understood that she was famous. But I remember thinking that she looked like a friend I wish I could have had.” [Fashion Gone Rogue]

Carolina Herrera is taking the next step in shopping on the go. The brand began testing Herrera Style, an exclusive app that aims to better connect sales associates with their top luxury shoppers. The official launch will occur later this month, but for now sales associates in Carolina Herrera boutiques will use it to share images of new looks, invite clients to trunk shows, or just communicate about wardrobe development. Digital luxury sounds about right. [Women’s Wear Daily]

ModCloth is known for embracing consumers of all body types, and now it’s the first to sign the Heroes Pledge for Advertisers. As you might guess, it’s a petition started by the people pushing the Truth in Advertising bill that demands that advertisers be open and honest about their Photoshopping practices. It requires that advertisers “do [their] best not to change the shape, size, proportion, color and/or remove/enhance the physical features of the people in [their] ads in post- or pre-production.” [Fashionista]

Instead of going the traditional route and staging a fashion show, Opening Ceremony is putting on a one-act play during New York Fashion Week. Known for producing conceptual presentations, the company recruited Director Spike Jonze and actor Jonah Hill to make yet another unconventional fashion statement. The script is still being finalized, according to OC cofounder Humberto Leon, and the show is scheduled for September 7. [Women’s Wear Daily]

It looks like fashion is getting physical this season. Athleta is bringing its sporty-yet-stylish wears to the tents at New York Fashion Week this September. The active apparel brand will put on a fashion show in which parkour runners, yogis, b-girls and dancers will perform in a 2-story installation. Arranged by world-renowned choreographer Luam Keflezgy (do the names Beyonce, Rihanna, Britney and Kanye mean anything to you?) and styled by Zanna Roberts Rassi, it’s sure to be an action-packed show. Watch the teaser video here. [Glam Inbox]