Style Scoop: Autumn de Wilde Touts Prada’s Galleria Bag In Short Film Series, H&M’s Conscious Pop-Up & Summer Campaign - Glam

Style Scoop: Autumn de Wilde Touts Prada’s Galleria Bag In Short Film Series, H&M’s Conscious Pop-Up & Summer Campaign

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Prada enlisted director, photographer and artist Autumn de Wilde to create a film project surrounding its Galleria bag. De Wilde made “five shorts that tell the story of how a bag can be so much more than an accessory.” They are absolutely adorable and captivating, and what the filmmaker has to say about them in an interview with Style.com’s Steff Yotka is even more fascinating. [Style.com]

H&M will launch a pop-up shop, called Conscious Exclusive + Conscious Commerce at the retailer’s flagship at 4 Times Square. The shop will feature eco-friendly brands committed to sustainability such as Amour Vert, Apolis, Feed, Freedom of Animals, The Giving Keys, K/ller Collection, Preserve, Shft, Studio One Eighty Nine and Zady in addition to H&M’s Conscious Exclusive collection. The sustainable collection launches in stores and online on Thursday, and the pop-up will operate from 5:30 p.m. to 1 a.m. on Wednesday through Sunday. [Women’s Wear Daily]

Speaking of H&M, the retailer will release a commercial full of supermodels as part of its summer campaign on April 30. The campaign claims to be the “anthem of the season,” as it’s set to an exclusive track by Axwell / Ingrosso. Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima sport the type of summer wear—bikinis, flowing skirts, printed tunics and delicate jewelry—you’ll want to live in this season. [Glam Inbox]

Remember the college Condé Nast set up in London to offer “people an understanding of the fashion industry within one year that might take seven or eight years to learn on the job”? Well, now it’s launching a Shanghai branch. The big differences between the new school and Condé Nast’s London school is that it will offer a technical creative course in advanced fashion design and most of the student body will be Chinese, as opposed to an international mix. Overall, the aim of Condé Nast China is to close the “‘expertise gap' between the requirements of China’s rapidly-evolving fashion industry and current graduates in the country.” [Business of Fashion]

Just in time for wedding season, ASOS is launching bridesmaid and occasion wear collections. On April 9, the e-tailer will offer wares for weddings, proms and beyond. The site will also feature how-to videos throughout the season on the latest hair, makeup and nail looks with experts and stylists showing how they get ready for their special occasions. [Glam Inbox]