Style Scoop: Kanye Inks Deal with Adidas, Alexa Chung Lands Longchamp, Phillip Lim Takes London


After a years-long partnership with Nike that resulted in only two pairs of shoes and no royalties, Kanye West has opted for a new creative post at Adidas, where his G.O.O.D. Music artists Teyana Taylor and Big Sean have released limited-edition sneakers. “The old me, without a daughter, might have taken the Nike deal because I just loved Nike so much,” West told New York radio personality Angie Martinez. “But the new me, with a daughter, takes the Adidas deal because I have royalties and I have to provide for my family.” And because he's the 2Pac of product. His word, not ours. [Hot 97 YouTube]

Alexa Chung has ascended to Kate Moss and Coco Rocha rank as the new face of Longchamp Spring 2014. Her approaching campaign marks the 20th anniversary of Le Pliage bag and will debut during New York Fashion Week in February 2014… perhaps with a new namesake bag? [Fashionista]

Beijing isn't Phillip Lim's only recent conquest. The New York-based designer received a warm welcome to Londontown with his first UK store in South Kensington this week… and he isn't stopping there. His worldwide expansion will continue with a new shop in Shanghai and a second, undisclosed UK location coming in 2014. [Vogue UK]

How's this for a year in review: from her impromptu pregnancy announcement in December 2012 to her Met Ball debut, fashion week front rows, and designer baby duds, this is a look at Kim Kardashian's style transformation, thanks to a certain Mr. West. [Grazia Daily]

Donatella, is that you? Versace has unveiled a new photo from its Spring 2014 campaign starring Lady Gaga—who undoubtedly channeled the brand's super-blonde creative director—and the new Palazzo handbag. [Fashion Gone Rogue]