Style Scoop: Kimora Lee Simmons’ Scholarship Fund, Madison Avenue Fashion Heritage Week, J.Crew Will Not Be Doing Athletic Wear

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Kimora Lee Simmons announced the establishment of the $1 million Kimora Lee Simmons Scholarship Fund, which she created in partnership with the Rush Philanthropic Arts Foundation. The scholarship will be distributed to the Fashion Institute of Technology (FIT), the Fashion Institute of Design & Merchandising (FIDM) and Rush Teens. Lee Simmons is pleased that she is “able to provide similar opportunities for the next generation of designers, executives and artists,” with this scholarship. [Women’s Wear Daily]

Mayor Bill de Blasio declared this week Madison Avenue Fashion Heritage Week. He dubbed Madison Avenue “the fashion epicenter of the five boroughs,” and thus established a vested interest in the fashion industry and its biggest players. The week celebrates 16 Madison Avenue-based brands including Dolce & Gabbana, Emilio Pucci, Ermenegildo Zegna, Hermès and Akris. [The New York Times]

There’s a new trend in town, in case you haven’t heard, and it’s called “athleisure.” Brands of every type are doing what they can to get a piece of the action, but J.Crew’s CEO, Mickey Drexler, insists that J.Crew will be sitting this one out. The reason? Drexler explains that “[J.Crew doesn’t] have the expertise to do that. We’re pretty satisfied with the breadth of our product, and now it’s about correct expansion, correct design and quality.” [Business of Fashion]

Looks like American Apparel hasn’t completely pulled the plug on ex-CEO Dov Charney just yet. How do we know? The company just rehired Iris Alonzo, who is a Charney supporter, as senior creative director. Alonzo was fired shortly after Charney was ousted as CEO in June, and though sources insist that he had no impact on Alonzo’s rehiring, he still seems to hold some sort of influence. He’s said to be fighting hard to regain his job as CEO, and perhaps this is his first step at doing that. [Women’s Wear Daily]

Japan’s version of Amazon (or Alibaba), Rakuten, is making a push into the US with the launch of a fashion-focused site, Rakuten Fashion. The site is a mix of American brands as well as Japanese brands that shoppers may not have heard of. But while Amazon is all about the efficiency of shopping, Rakuten Fashion incorporates a blog, video features and curations by style influencers like Hannah Bronfman and Marie Claire editor Kyle Anderson. [Fashionista]