Style Scoop: MAC Salutes Year of the Snake, Azzedine Alaïa Does Beauty, Prada Reveals "Great Gatsby" Designs

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M.A.C continues its amazingly vivid, standout beauty ads by following up its groundbreaking "Strength" campaign with a nod to Chinese culture. The makeup brand teamed up with photographer Chen Man to pay homage to the Chinese zodiac and its new "Year of the Snake" collection, which boasts pearlescent illuminators, bold lips that span the plum spectrum, brash pink pigment jars, and regal gold eyeshadows for an alluring gaze. [ELLE]

Speaking of beauty, fashion great Azzedine Alaïa is entering the makeup and fragrance game. The Paris-based designer just signed a licensing deal with Beauté Prestige International, which boasts Jean Paul Gaultier and Issey Miyake as perfume and cologne clients. We wonder which of his famous clients from Michelle Obama to Naomi Campbell will be lining up to smell like Alaïa luxury? [GlamBlush]

It looks like downtown Manhattanites will be shaking up their styles even more as Barneys is bringing more of its signature new designer edge to the block. The high-end retailer is looking to build a second flagship down town but so far, sources have only confirmed its Chelsea co-op (home to our beloved semi-annual warehouse sales) will be closing its doors for good. [WWD]

2012 may have marked the end of Vanessa Paradis' love affair with actor Johnny Depp, but it also led to starting her new year as the face of H&M's Conscious Collection. The French beauty, whose face fronted plenty of Chanel beauty ads, is now lending her model prowess to the high street brand's eco-friendly label for Spring 2013. [GlamChic]

We've fawned over any and everything The Great Gatsby from the announcement of its summer release date to news that Jay-Zhimself is handling the blockbuster's score. Now, we've got even more to feast our eyes on thanks to Miuccia Prada. The Italian designer released sketches of four outfits she worked with costume designer Catherine Martin to create for the film. Prada, in fact, was responsible for 40 "Gatsby" designs, most of which will be worn by leading lady Carey Mulligan. [VOGUE UK]

Following in the footsteps of Zara, Levi's and 12 other brands, Victoria's Secret has pledged to go toxic free. The brand, ranked as the U.S.'s most recognizable according to WWD, was first called out in Greenpeace's November 2012 investigative piece about the toxic by-products and hazards produced by fast fashion brands. Limited Brands, parent-company to the lingerie label, published a Greenpeace Detox Solution Commitment, in which it outlines plans for better transparency and initiatives to eliminate toxic materials from its supply chain. [Fashionista]