Style Scoop: Nike Donates $50 Mil to Michelle Obama, Tyra Banks is Social Media Queen, Isabel Marant Takes L.A.


First Lady Michelle Obama's “Let’s Move! Active Schools” campaign is banging. The initiative to spark physical activity among school-aged children has received a $50 million boost from Nike. [WWD]

Turns out Tyra Banks has taken her “wanna be on top” catchphrase from “America's Next Top Model” literally as the reigning supermodel of social media. The former Victoria's Secret model tops fellow Angels Adriana Lima and Heidi Klum by more than 9 million online fans. [VOGUE UK]

Paris may be home to Isabel Marant, queen of the luxe wedge sneaker, but the designer and her eponymous brand have now set up shop in Los Angeles, a testament to the west coast's influence on her aesthetic. [L.A. Times]

New Yorkers looking for the next big thing in nightlife have Christina Chin, Danielle Levitt, and Caroleyn Ng to thank for bringing Wise Men to the city. The S Magazine fashion director, fashion photographer, and restauranteur teamed up to open the new East Village bar known for already attracting a particularly stylish set. [ELLE]

Francesco Russo has parted ways with shoe company Sergio Rossi after serving as its creative director for the past four years. Company president Christophe Mélard stated that it was a “joint decision” and that Angelo Ruggeri will serve as collection director in the interim before an official replacement is announced. [WWD]